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The Power of Visual Communications

posted on April 26 by Brian Jones

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Visual communication is becoming more dominant in our lives.

 

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The visual cortex is the largest system of the brain. Reading is a skill we must learn, whereas picture processing is an ability we’re all born with, and the language of pictures is universal.

 


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Words run together on the screen, but pictures captivate our eyes.

 

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A picture is worth a thousand words.

 

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People remember 10% of what we hear. 20% of what we read 80% of what we see and do.

 

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93% of communication is nonverbal. 

 

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Visuals are processed 60,000 times faster than text.

 

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75% of all content on Facebook is visual.

 

How visual is your church communications internally and externally? Based on everyone's growing preference and confidence with visual communications, is your church connecting or disconnecting with more people?

Be visual. Be visible.

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