We know Millennials are brand savvy, even more so than prior generations. This generation has been aggressively courted by industries such as electronics, gaming, publications, movie, fashion, music, and computers since their childhood. This generation represents collective purchasing power that rivals other generations. They've earned the right to be ultimate judges of a brand's worthiness or worthlessness. Millenials know brands in a very mature, discerning, and unrelenting way. ...