As the DC team surveys the recruiting landscape and the tools and approaches being used, we clearly see the drive for Admissions departments to level the playing field. Get your product on par with peer colleges/universities who are vying for the same students, right? ...

In 2011, we had the privilege to work with some amazing Christian universities, grad schools, and seminaries. We thought it would be fun to look back and celebrate some of the work.  ...

It's easy to settle. Status quo is comfortable. The problem is it's status quo... less impacting. Status quo limits missional success. ...

The DC team is proud of our work. More importantly we're proud of who we do it for. We've poured creativity, imagination, curiosity, and strategy into the work spotlighted in this month's star work post. ...

The DC team has been honored to share our perspective with you on a multitude of branding, communications, and technology topics. We've taken a few posts that have peaked your interest and curiosity over the past 12 months. Enjoy the reads and thank you for your continued interest in the thinking and creativity in the minds of DC. ...

This past Sunday, at the main entrance of my church waiting for my in-laws, I could not help hearing the voice of George. ...

Logos are important. Websites are critical. Consistent, clear, and timely communication is key. This is your brand, and every organization has one.  ...

Creativity is in us all. Some are born with more of a bent towards creativity, but we all must work at it. Creativity is something that must be cultivated. To-Fu, a motion graphic company based in Japan, put together this clever video. Take a look... and stay creative. ...

There has never been a generational group influenced and inspired by creative expression more the Millennials. Creativity has been introduced to them at an early age and then nurtured through their development years by creative learning experiences, media/TV, music, and technology. Creativity is a strong part of the Millennials’ DNA. ...

If a picture truly is worth a thousand words, then 3 minutes of video at 24 frames (pictures) per second would be worth 4,320,000 words give or take. The stats from sites like YouTube, Vimeo, and even Facebook on daily video views are staggering—over 2 billion views per day on Youtube alone. ...