The DC team has been honored to share our perspective with you on a multitude of branding, communications, and technology topics. We've taken a few posts that have peaked your interest and curiosity over the past 12 months. Enjoy the reads and thank you for your continued interest in the thinking and creativity in the minds of DC.

BEFORE YOU RETHINK YOUR WEB SITE
Before you jump into a half-cocked web strategy and solution, consider these six critical focus areas for greater web impact.

IS YOUR BRAND RELATIONAL?
Some brands are clear, others are vague. Some brands we recognize instantly, others don't even register. So what makes your brand distinct?

WHO'S YOUR GEORGE
First impressions are lasting ones... from an entrance greeter to a web site experience your first line communications can create or prevent deeper connections.

THE IMPACT OF RECALIBRATING A BRAND
Recalibrating means to adjust precisely. Why do organizations rebrand and what are the benefits of a brand reboot?

FOUR CRITICAL SUCCESS FACTORS TO GREATER WEB RELEVANCE
If you think your website should be more effective… the people you are trying to reach couldn’t agree more.

WHY VIDEO IS THE NEXT BEST THING TO BEING THERE
If a picture truly is worth a thousand words, then 3 minutes of video at 24 frames (pictures) per second would be worth 4,320,000 words give or take.

SPEAKING THE LANGUAGE OF MILLENIALS: CREATIVITY
There has never been a generational group influenced and inspired by creative expression more the Millennials.

YOUR NUMBER ONE MARKETING AND OUTREACH TOOL REVEALED
What one of today's most innovative brands teaches us about their result focused marketing and outreach approach.