Star Work: 2011 College and University Posted on January 18th by Mike Robinson

In 2011, we had the privilege to work with some amazing Christian universities, grad schools, and seminaries. We thought it would be fun to look back and celebrate some of the work. 

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Carson-Newman: Admissions

DC and the communications team at Carson-Newman worked together with the Admissions department to develop the "More to Life" campaign for the fall 2011 recruiting season. The campaign includes over 10 print pieces and a series of recruiting videos that highlight the ways Carson-Newman is helping its students see beyond their past experiences to a world of possibilities as global citizens in God's Kingdom. Thanks to Parker, Charles, Melanie and team for 7 years and counting! See the case study.

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Golden Gate Seminary: Branding  

GGBTS found itself with a visible brand nearly a decade behind the expectations and habits of prospective seminary students. DC helped develop the strategy and creative tools to launch Golden Gate into 2012 and beyond. Projects included logo and tagline development, web presence, admissions campaign, ads, convention signage, and photo shoot. Thanks to Phyllis and Tom for their unwavering faith and dedication to this project!

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 Campbellsville University: Admissions

Campbellsville University is a place committed to the mission "Find your Calling." With the new recruitment campaign, we felt it important to emphasize part of finding your calling is a present tense reality. Your calling is your life and you can find them both at CU. Once again, Dave and Gean helped to dot every "j" and cross every "t", providing the support the DC team needed to produce another successful campaign.

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East Texas Baptist University: Admissions

Under the leadership of Dr. “Dub” Oliver, East Texas Baptist University is experiencing a resurgence in enrollment and facilities. The administration recognized that a new admissions campaign was critical to capture the energy and excitement that was happening on campus. DC helped create the “Embracing faith. Engaging minds. Empowering leaders.” theme and print campaign to reach the next generation of ETBU students. Vince, Jason, and the entire ETBU team were tremendous partners on this project and are doing great work in Marshall.


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North Central University: Admissions

When he came to us, North Central University’s Ryan Decker found himself in a tight spot. He was in desperate need for new admissions materials and had little time to get everything produced. DC and Ryan quickly and successfully collaborated on a full set of new materials that highlighted the Minneapolis school’s unique mission and distinctives. In subsequent years, DC has produced additional collateral for NCU to supplement and enhance the original campaign and has helped the University clearly communicate its strong message to prospective students: “Your life. Our mission.”

 

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