Over the last few years, the mobile market has exploded. From the iPhone to Android to the iPad, the mobile revolution has begun. More and more people are trading their traditional cell phones for smart phones. Many people have added tablets to their daily routine of usage.

Here are few stats regarding mobile usage:
+ About 40% of all phone in America are smartphones.
+ On average, we spend over 2 hours “socializing” on our phones.
+ 6.8 million iOS and Android devices were activated on Christmas day.
+ Over 80% of mobile device owners use their device while watching TV.
+ iPhone users download more than 5 million free apps a day.
+ Women age 35 to 54 are the most active group in mobile socialization.
+ Smartphone users spend over an hour a day surfing the web on their mobile devices.

So, what does that mean for you and your web presence?

+ Mobile devices are no longer secondary. Users rely on their devices to provide them timely information and entertainment that is of the highest quality. They expect the experience to be rich and well developed.

+ Not all mobile devices and mobile users are created equal. iOS vs. Android; 3" screens vs. 4" screens; apps vs. web content. It is important to develop a strategy that give you most reach.

+ Smartphone and tablet users have different needs. Smartphone users understand screen real estate is a premium and appreciate those sites/apps that deliver the content in a clever, yet manageable way. Tablet users, however, expect a full experience. Many tablets aren’t just auxiliary devices for web content, but rather serve as a users primary web consumption device.

Observation: The sites with the most mobile traffic are those that are providing new, relevant content to the user in a way that is easy to navigate and use on their specific device. If your web ministry is going to reach people, you must develop a mobile strategy. Not sure where to start? Let DC help.